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YMGchevron_rightIPO Explorerchevron_rightH.r. Hygiene Products SME IPO
HH

H.r. Hygiene Products SME IPO

Open
SME · Book Build Issue · BSE
Price Band
₹83–88
Issue Size
₹53.95 Cr
Min Invest
₹29,08,800
Lot Size
1,600 sh
Opens
29 Jul
Closes
31 Jul
Allotment
03 Aug
Listing
05 Aug
Investment Verdict
Neutral
53.3CONVICTION
Confidence
High
Overall
53.3/100

descriptionExecutive Summary

We are a manufacturer of hygiene products with a growing presence in the Indian market. Under our brand framework, we have developed Femiss, Womanica, ElderFit and Bloom Baby, each designed to address consumer needs across the hygiene care spectrum, from babies to young women and the elderly. While our core focus has been on sanitary napkins, we have progressively diversified our portfolio to include a broader range of female care and wellness products, with Femiss catering to the economic segment through affordable and reliable sanitary napkins, Womanica offering premium high-absorbency solut

gavel
Core Verdict

Deterministic verdict 'Neutral': listing=54/Neutral, short=63/Neutral Positive, long=65/Neutral; overall=53.3; confidence=93.3/100 | computed financials: fin=78, growth=94, D/E=0.51 (70% math / 30% model) | market signals: alignment=90 (OFS 20.0%), anchor quality=45 (marquee 13.5%), GMP trend=stable, overhang=54 | demand profile: reservation weights QIB/NII/Ret 30%/21%/49%, QIB effective demand=0.30x, institutional contribution=17%, breadth=0.90 | unlocks: anchor unlock ~13.8% of issue at T+30d, ~13.8% at T+90d | rule: mixed signals -> Neutral. | Analyst notes: The 'Apply' verdict is based on the company's strong financial performance, including robust revenue and PAT growth, and excellent return ratios. The post-IPO valuation is also attractive. However, this is tempered by significant operational and dependency risks, litigation concerns, and a subdued market sentiment. The long-term potential is present, but investors must be aware of the inherent risks and the SME nature of the IPO.

radarScore Profile

FinancialBusinessValuationGrowthGovernanceMarketRisk
53
Overall Score
53.3/100
account_balanceFinancial Strength
7.0/10
business_centerBusiness Quality
6.0/10
sellValuation
6.0/10
trending_upGrowth
5.0/10
verified_userGovernance
4.0/10
moodMarket Sentiment
3.0/10
warningRisk
2.0/10

monitoringFinancial Analysis

131.9₹ Cr · FY24–FY26
insightsRevenue grew from 85.3 to 131.9 across FY24–FY26 (+54.6%).
Latest
131.9
Low
85.3
High
131.9
Average
110.8
Δ Period
+46.6
flagRed flag · Past negative cash flows from operating and investing activities. Discrepancy in reported total debt figures between DRHP and external sources.
Quality Ratings
Revenue ConsistencyStrong
Profit ConsistencyStrong
EBITDA Trend—
Margin TrendImproving
Net Worth TrendStrong
Cash Flow Quality—
Working CapitalGood
Debt LevelsModerate
Debt ServicingModerate
Earnings QualityStrong
Return RatiosExcellent
Profit SustainabilityStrong

sellValuation Analysis

Valuation Meter
Attractive
Capital Eff.
High
Risk-adj. Return
Moderate
Pre-IPO P/E
13.73×
Post-IPO P/E
17.53×
EV / EBITDA
—
Price / Book
3.7×
ROE
30.9%
ROCE
24.86%
Competitive Positioning—
Relative Pricing vs Peers—

business_centerBusiness Quality

lan
Business Model
The company manufactures hygiene products under multiple brands (Femiss, Womanica, ElderFit, Bloom Baby) catering to diverse consumer segments from babies to the elderly, with a core focus on sanitary napkins and a diversified portfolio of female care and wellness products.
security
Competitive Moat
Strengths include a modern manufacturing facility, a dual-channel distribution strategy, established brand affinity and customer trust, and a wide geographic presence in India.
open_in_full
Scalability
The diversified product portfolio and growing market presence suggest good scalability potential, leveraging existing brands and distribution networks.
public
Market Opportunity
The company operates in the hygiene care spectrum, from babies to young women and the elderly, indicating a broad and growing addressable market in India.
star
Brand Strength
The company emphasizes brand affinity, loyalty, and customer trust in its brands (Femiss, Womanica, ElderFit, Bloom Baby) as a competitive strength.
memory
Technology Edge
No specific information on technology edge is provided.
fence
Entry Barriers
Brand building, establishing a wide distribution network, and modern manufacturing facilities can act as moderate entry barriers in the hygiene products sector.
leaderboard
Industry Position
A growing presence in the Indian hygiene products market with a diversified brand portfolio. Specific market share data is not available.
groups
Customer Concentration
The company operates on a purchase order basis without long-term contracts, indicating potential customer concentration risk or lack of sticky customer relationships.
local_shipping
Supplier Concentration
High dependency on a few suppliers for raw materials and a single contract manufacturer for diapers, posing significant supply chain risks.

factoryIndustry Analysis

factoryHygiene Products
Industry CAGR
7.43%

verified_userGovernance & Ownership

Governance Health
40OF 100Moderate
Risk & Quality Ratings
Promoter Quality—
Governance RatingModerate
TransparencyModerate
Litigation Risk—
Regulatory Issues—
Dependency RiskHigh
Shareholding Pattern
Pre-Issue Promoter68.8%
Post-Issue Promoter48.54%
infoPromoter dilution of 20.3 pts post-issue.

receipt_longOffer Details

Fresh Issue
₹40.44 Cr
Offer for Sale
₹10.79 Cr
Total Shares
61,31,200
Net Offer Shares
58,20,800
Registrar
Purva Sharegistry (India) Pvt.Ltd.
Market Maker
3,10,400
Lead Managers
Marwadi Chandarana Intermediaries Brokers...

shopping_cartLot Size & Bidding

Min Investment
₹2.82 L
₹2,81,600
Lot Size
1,600 sh
shares per lot
Min Bid
3,200 sh
minimum to apply

Individual investors (Retail)

Fixed · 2 lots
₹2.82 Lentry
Min
2 lots
3,200 sh · ₹2.82 L
Max
2 lots
3,200 sh · ₹2.82 L

S-HNI

3–7 lots
₹4.22 Lentry
Min
3 lots
4,800 sh · ₹4.22 L
Max
7 lots
11,200 sh · ₹9.86 L

B-HNI

8 lots & above
₹11.26 Lentry
Min
8 lots
12,800 sh · ₹11.26 L
Max
—
no upper limit

pie_chartReservation Breakdown

CategoryShares Offered% of IssueShare
QIB Shares Offered29,08,80047.44%
NII (HNI) Shares Offered8,73,60014.25%
Retail Shares Offered20,38,40033.25%
Market Maker Shares Offered3,10,4005.06%
QIB Shares Offered47.44%
29,08,800 shares offered
NII (HNI) Shares Offered14.25%
8,73,600 shares offered
Retail Shares Offered33.25%
20,38,400 shares offered
Market Maker Shares Offered5.06%
3,10,400 shares offered

anchorAnchor Investors

Bid Date
Jul 28, 2026
Anchor Price
₹88
Investors
7
Investor
NECTA BLOOM VCC-NECTA BLOOM ONE3,20,000₹2.82 Cr18.98%
MONEYWISE FINANCIAL SERVICES PVT.LTD.2,27,200₹2 Cr13.47%
KRUSHNAM NEXUS CAPITAL TRUST-KRUSHNAM NEXUS CAPITAL SCHEME 12,27,200₹2 Cr13.47%
KUBER INDIA OPPORTUNITIES FUND2,27,200₹2 Cr13.47%
CRAFT EMERGING MARKET FUND PCC-CITADEL CAPITAL FUND2,27,200₹2 Cr13.47%
SAINT CAPITAL FUND3,40,800₹3 Cr20.21%
RAJASTHAN GLOBAL SECURITIES PVT.LTD.1,16,800₹1.03 Cr6.93%
NECTA BLOOM VCC-NECTA BLOOM ONE
Shares3,20,000
Amount₹2.82 Cr
Anchor %18.98%
MONEYWISE FINANCIAL SERVICES PVT.LTD.
Shares2,27,200
Amount₹2 Cr
Anchor %13.47%
KRUSHNAM NEXUS CAPITAL TRUST-KRUSHNAM NEXUS CAPITAL SCHEME 1
Shares2,27,200
Amount₹2 Cr
Anchor %13.47%
KUBER INDIA OPPORTUNITIES FUND
Shares2,27,200
Amount₹2 Cr
Anchor %13.47%
CRAFT EMERGING MARKET FUND PCC-CITADEL CAPITAL FUND
Shares2,27,200
Amount₹2 Cr
Anchor %13.47%
SAINT CAPITAL FUND
Shares3,40,800
Amount₹3 Cr
Anchor %20.21%
RAJASTHAN GLOBAL SECURITIES PVT.LTD.
Shares1,16,800
Amount₹1.03 Cr
Anchor %6.93%

show_chartGrey Market Premium

GMP Trend (last 6 sessions)
—
Peak GMP ₹2.0, current GMP ₹None. The GMP has been consistently low or non-existent.
insightsGMP held flat at +₹0 (+0%) over 6 sessions, peaking at ₹2.
Current
₹2
High
₹2
Low
₹2
Average
₹2
Δ Period
+₹0
Market Sentiment
Weak

grid_viewSubscription Demand

Category Subscription (×)
QIB
1.01×
HNI
2.35×
Retail
1.99×
Overall
1.77×
All Categories
QIB
1.01×
NII
2.35×
S-NII
1.43×
B-NII
2.81×
RII
1.99×

diversity_3Promoters

Hemalbhai Babubhai Borsadiya
Rahul Kishorbai Sheradia
Sheradia Parth Damjibhai
Borsadiya Binita Hemalbhai

badgeManagement

Hemalbhai Babubhai Borsadiya
Chairman & Managing Director
Rahul Kishorbhai Sheradia
Whole - Time Director
Sheradia Parth Damjibhai
Whole - Time Director
Borsadiya Binita Hemalbhai
Non – Executive Director
Sumit Sureshbhai Govani
Non – Executive Independent Director
Jyotiben Hemal Vekariya
Non – Executive Independent Director

thumb_upKey Strengths

check

Strong and consistent revenue and PAT growth over the last three fiscal years.

check

Excellent profitability and capital efficiency as reflected by high ROE (30.9%), ROCE (24.86%), and RoNW (26.91%).

check

Attractive post-IPO P/E valuation of 17.53x, which is reasonable for an SME in a growth sector.

check

Diversified product portfolio under multiple brands catering to a wide demographic in the hygiene sector.

check

Modern manufacturing facility and a dual-channel distribution strategy.

check

Established brand affinity and customer trust.

check

Moderate debt-to-equity ratio (0.51).

warningRisk Analysis

5
Critical
5
High
3
Moderate
0
Low
gpp_maybe
Negative net cash flows from operating and investing activities in some past years.
Critical
gpp_maybe
Revenue highly concentrated in one product category (sanitary napkins).
Critical
gpp_maybe
Dependency on a single operating facility in Rajkot, Gujarat.
Critical
gpp_maybe
Dependency on a single contract manufacturer for diapers.
Critical
gpp_maybe
Volatility or disruptions in supply and pricing of raw materials.
Critical
warning
Dependency on a few suppliers for material requirements.
High
warning
Reliance on third-party transport logistics and storage providers.
High
warning
Outstanding legal proceedings involving the Company, Promoters, and Directors.
High
warning
Customer concentration risk due to purchase order basis without long-term contracts.
High
warning
Significant dilution of promoter holding post-IPO (from 68.8% to 48.54%).
High
error
Inability to timely adapt to changing consumer preferences.
Moderate
error
Labour-intensive manufacturing activities and dependence on skilled/unskilled labourers.
Moderate
error
Unplaced orders for capital expenditure related to proposed expansion.
Moderate

insightsFuture Outlook

rocket_launchBull Case
Revenue
₹180 Cr
PAT Margin
12%

Successful diversification into new product categories, expansion of distribution network, effective management of supply chain dependencies, and strong brand building leading to market share gains.

timelineBase Case
Revenue
₹155 Cr
PAT Margin
9.5%

Continued steady growth in existing product lines, stable raw material prices, and maintenance of current operational efficiencies.

trending_downBear Case
Revenue
₹140 Cr
PAT Margin
6%

Intensified competition, inability to manage supplier/contract manufacturer dependencies, adverse impact from litigation, or failure to adapt to changing consumer preferences leading to market share loss and margin compression.

insightsOutlook

boltListing GainNeutral
ConfidenceModerate

The GMP is low/non-existent and subscription levels are moderate, particularly from QIBs. While the valuation is attractive, the market sentiment does not indicate strong listing gains. Some gains are possible given the attractive valuation, but not guaranteed.

scheduleShort TermNeutral Positive
ConfidenceModerate

The short-term outlook is influenced by the subdued market sentiment and the inherent risks associated with SME IPOs. While the company's financials are strong, the immediate post-listing performance might be volatile due to these factors.

historyLong TermNeutral
ConfidenceModerate

The company operates in a growing hygiene products market, demonstrates strong revenue and profit growth, and has excellent return ratios. The diversified product portfolio and brand strength offer long-term potential. However, significant operational and dependency risks need careful monitoring for sustained long-term performance.

auto_awesomeAI Insights

auto_awesome

Final verdict: Neutral (confidence High).

auto_awesome

Positive: Strong and consistent revenue and PAT growth over the last three fiscal years.

auto_awesome

Concern: History of negative net cash flows from operating and investing activities in some past years.

auto_awesome

Listing-gain vs long-term: Neutral / Neutral.

auto_awesome

Concern: High operational risks due to revenue concentration in one product category and dependency on a single manufacturing facility and contract manufacturer.

how_to_voteFinal Verdict

YMG Investment Verdict
Neutral

Deterministic verdict 'Neutral': listing=54/Neutral, short=63/Neutral Positive, long=65/Neutral; overall=53.3; confidence=93.3/100 | computed financials: fin=78, growth=94, D/E=0.51 (70% math / 30% model) | market signals: alignment=90 (OFS 20.0%), anchor quality=45 (marquee 13.5%), GMP trend=stable, overhang=54 | demand profile: reservation weights QIB/NII/Ret 30%/21%/49%, QIB effective demand=0.30x, institutional contribution=17%, breadth=0.90 | unlocks: anchor unlock ~13.8% of issue at T+30d, ~13.8% at T+90d | rule: mixed signals -> Neutral. | Analyst notes: The 'Apply' verdict is based on the company's strong financial performance, including robust revenue and PAT growth, and excellent return ratios. The post-IPO valuation is also attractive. However, this is tempered by significant operational and dependency risks, litigation concerns, and a subdued market sentiment. The long-term potential is present, but investors must be aware of the inherent risks and the SME nature of the IPO.

Confidence
High
Conviction
53.3/100
Overall
53.3/100
53.3CONVICTION
On this report